Business Development Associate - Sub-Saharan Africa
PEOPLECERT, Morocco
Job Description
Are you interested in working with a leading education technology player, the global leader in the assessment and certification of professional skills industry with presence in more than 200 countries worldwide? If so, this is the chance to apply now!
PeopleCert is looking for a Business Development Associate with extensive experience in developing a strong pipeline and delivering new business in their territory.
Through an in-depth understanding of PeopleCert business and go-to-market strategy, you establish relationships with key decision makers of training organisations, universities and corporations in your territory.
As a Business Development Associate, your tasks will include the following:
- Conduct market research to identify new training delivery partners and recognizing institutes:
a. Market mapping (which partners are out there)
b. Competition Analysis (who they work with and on what products)
- Collaborate with Business Development Managers and Recognition Teams in developing and implementing partner acquisition, engagement, service and retention plans.
a. Partner acquisition and recognition campaigns: identify and consolidate mailing list and contacts; drive localization of campaign content (e.g. translation of emails, flyers) as needed
b. Follow up call/ email field questions
c. Lead qualification and handover to the region's Business Development Manager for joint discovery session
- Provide details on PeopleCert's products, systems and services as needed to new partners, drive onboarding and coordinate between respective company departments
a. Follow the onboarding process closely to ensure SLAs are adhered to the respective back office teams (Network, Accounting, Quality, Audit, other), and that Partners are enabled to purchase exams with no delay
b. Perform regular accreditation pipeline reviews with Network
c. Facilitate as needed/ escalate when needed
- Position, up-sell and cross-sell products and services to existing Partner base
a. Identify, nurture, and manage new opportunities based on a jointly developed with Business Development Managers up- and cross-sell plan
b. Engage with and convert up- and cross- sell prospects
Build solid relationships with new partners while maintaining existing relationships
a. Conduct regular review calls with partners
b. Evaluate and analyze partner past and current performance
c. Follow annual partner budget plan implementation and ensure goal achievement
- Ensure customer satisfaction by providing a quality customer experience, including interacting with customers, responding to customer enquiries, and effectively handling customer complaints
a. Mobilize internal company resources (Customer Service, Network, Accounting, Quality, Audit, others) to ensure Partner satisfaction by directing inbound questions and requests to the appropriate back office teams
b. Follow-up with said teams to ensure SLAs are respected
c. Facilitate as needed/ escalate when needed
- Convey customer feedback to internal teams to improve customer experience and follow up regularly until customer requests addressed
a. Capture feedback on commercial aspects and policies
b. Communicate feedback to the responsible internal team following the organizational structure
c. Assist with drafting business plans, presentations, reference and sales material, and other business development documents as required
- Collate and maintain potential and existing customer information in the CRM database
a. Accountable to follow the sales process for every prospect
b. Capture all communication activities with potential and existing partners as well as with internal teams
c. Responsible to update and maintain data for CRM records
d. Adhere by the CRM documentation and guidelines provided
- Commercial accounts acumen
- Demonstrate the ability to identify key industry partnerships and stakeholder engagement to schedule high level meetings that once booked, will be handed over to the BDM team
- Identify commercial opportunities that will link industry, Academia and Government to drive mass skills development projects
- Have the ability to manage commercial accounts with the assistance of the BDM team
What we look for:
- University Degree preferably in Marketing or Business Administration, a Master’s degree and relevant international certifications will be appreciated
- Excellent command of the English language (C2 level certification desired, LanguageCert C2 LTE or C2 IESOL certificate woul